In her 30s, Shobhna, who runs her own parlour in Gurgaon is committed to her entrepreneurial venture. Determined to expand her business, she recognized the value of an appealing storefront early on. Shobhna promptly invested in renovating her salon and acquiring essential equipment. With a strategic mix of online and offline marketing, she built a robust brand presence, upgraded services and attracted a larger clientele. Soon, however, it started becoming difficult for Shobhna to manage her growing business needs.

“With aspirations to bring in a renowned brand through a franchise investment of ₹1.35 lakh, I aim to provide my customers with top-quality cosmetic items, including a comprehensive makeup kit and hair styling kit.”

Shobhna says, “I have big dreams of expanding my offerings and enhancing the experience for my clients. With aspirations to bring in a renowned brand through a franchise investment of ₹1.35 lakh, I aim to provide my customers with top-quality cosmetic items, including a comprehensive makeup kit and hair styling kit. Additionally, I plan to introduce advanced machines such as a steamer, pedicure and manicure machine, and a hydro machine, to improve the services I offer. To create a more inviting atmosphere, I also intend to undertake a small renovation, including installing an air conditioning system and refreshing the salon with a fresh coat of paint.” Shobhna firmly believed that these investments would not only fuel her salon’s growth but also ensure exceptional experiences for her clients.

With the support of a Mahila Money loan of ₹50,000 and her own business savings, she transformed her salon by stocking it with new inventory.

To finance these ambitious plans, Shobhna sought a business loan from Mahila Money. She had already invested ₹70,000 in monthly advertising expenses, which significantly impacted her yearly business finances. Recognizing the opportunity presented by the wedding season, during which she could earn up to ₹4 lakhs, Shobhna decided to add franchise products for resale. With the support of a Mahila Money loan of ₹50,000 and her own business savings, she transformed her salon by stocking it with new inventory.

Shobhna attributes her success to the resources and business growth opportunities provided by Mahila Money.

By utilising the approved loan and her own financial resources, she made a substantial investment in franchise products, establishing an additional revenue stream, allowing her to focus on providing exceptional service to her clients.

Shobhna’s remarkable journey exemplifies how determination and hard work can pave the way for success, even amidst formidable challenges. Her story underscores the importance of maintaining the right mindset, attitude, and finding the necessary support to achieve one’s aspirations. We commend Shobhna as she continues to thrive as a businesswoman, living by the motto #JiyoApneDumPe.

If you are a woman entrepreneur who wants to take your business to new heights and is in need of working capital and entrepreneurship resources, come speak to us on Mahila Money. For more such #JiyoApneDumPe live conversations, download the Mahila Money App on Play Store or visit us on www.mahila.money