Inking Success: Noor Jahan’s Stationery Shop Upgrade with Mahila Money Loan Results in 60% Income Growth

The sound of the photocopy machine, the chime of coins exchanging hands, and the discussion with customers choosing pens and ink are some of the symphonic notes composing the daily melody within the walls of “Sahil Enterprises” in the bustling streets of Bangalore. Managed by 32-year-old Noor Jahan, this shop of stationery and photocopy symbolises the #JiyoApneDumPe spirit of a woman in business ready to make her mark. For Noor, this is not just a shop; it’s a place where ideas come to life and aspirations get nurtured.

Her husband’s transition from managing the shop to joining a construction company sparked the flame of entrepreneurship in Noor’s heart. “I wished to continue the legacy of Sahil Enterprises and contribute to my family income. The shop wasn’t just a business; it was a symbol of resilience,” Noor shares with a gleam of determination in her eyes.

With dreams of expanding her business, Noor recognized the need for capital. To fulfil this need, Mahila Money emerged as Noor’s financial ally. Noor applied for a business loan of INR 50K with a 12-month tenure, a decision that would become a turning point in her entrepreneurial journey. It was more than a financial boost; it was a beacon that illuminated her confidence.

“Mahila Money did not just provide me with a capital solution; they provided wings to my aspirations. The process was seamless, and their business guidance gave me the confidence to take my shop to the next level,” Noor expresses with gratitude.

With financial backing, she revamped her business with papers and stationery, expanded her offerings, and revitalised the shop’s ambience. The transformation was profound, manifesting in a substantial surge in her monthly earnings. Her monthly income, which once stood at INR 8K, now flourishes at around INR 13K.

Buoyed by her initial success, Noor envisions a future filled with growth and expansion. She looks forward to taking another loan from Mahila Money to enhance her shop’s offerings, reach more customers, and transform her dreams into reality.

Noor Jahan’s story is not just hers alone; it reflects the stories of many women who dare to dream, persevere against all odds, and rewrite their destinies. Mahila Money stands by Noor as she embraces her entrepreneurial journey.


If you are a #JiyoApneDumPe woman entrepreneur who wants to take your business to new heights and needs working capital and entrepreneurship resources, speak to us on Mahila Money. Apply for a loan of up to 25 lakhs to fuel your business growth by downloading the Mahila Money App or visiting our website http://www.mahila.money.

Anuradha Parmar
Anuradha Parmar
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