In the city of Bangalore, where entrepreneurial ideas flow as freely as the coffee in its cafes, resides Vasagiri Latha. At 35 years old, armed with an intermediate education and abundant aspirations, Latha lives in a rented house with her husband and two daughters. Despite the bustling startup culture of Bangalore, Latha’s journey is one of remarkable determination and the power to transform dreams into reality.
“My will to financially contribute gave birth to my business.”
— Vasagiri Latha.
The weight of household expenses rests on Latha’s husband, who works as a Zomato field executive, earning INR 70–85K monthly. “Managing daily expenses, her daughters’ education, and rent left little room for savings. It would become challenging whenever we used to foresee a significant expense. I decided to take up entrepreneurship to deal with this situation,” explains Latha.
Latha’s desire to contribute significantly to her family’s financial stability fueled her entrepreneurial spirit. She initiated her venture from the confines of her home, offering a diverse range of beauty care products, sarees, and exquisite 1-gram gold ornaments. Her secret to success? A sharp eye for wholesale deals in Bangalore’s markets, particularly the renowned Chickpet market.
Latha’s entrepreneurial spirit soon spread like wildfire. She began selling her products to neighbours, friends, and family, forging a loyal customer base. To extend her reach beyond her neighbourhood, she established a WhatsApp group to market her products far and wide.
Reflecting on her journey, Latha fondly recalls, “I didn’t realize how quickly time passed while managing this business. I’ve been running this thriving venture for a decade, with six years in Andhra Pradesh and the last four in Bangalore. The lessons from this entrepreneurial journey have contributed to my monthly income of INR 30K to 40K and brought financial stability into my life.”
However, every entrepreneur faces hurdles, and Latha’s challenge was access to capital.
To stock up on inventory, often requiring a substantial investment of 1 lakh rupees, she applied for a business loan at Mahila Money. “I followed the process on the Mahila Money app, and it was an easy loan application. After the verification call and other formalities, the loan amount was transferred to my bank account,” states Latha.
The INR 1 lac loan she received ignited her business. With readily available stock in hand, Latha’s customers never returned empty-handed. Her monthly earnings, once hovering between INR 20–30K, now soared to a consistent INR 30–40K. Seasons bring even more prosperity, guaranteeing her a substantial income of INR 60K. “This entrepreneurial phase encourages me to push myself and my venture to the next level,” Latha shares excitedly.
In the journey of Vasagiri Latha, we see the embodiment of what Mahila Money stands for — the #JiyoApneDumPe attitude of relentlessly chasing business dreams and inspiring others to do the same. Latha’s story is not just a success; it is a legacy in the making that tells us all that with courage and determination, anything is possible.
If you are a #JiyoApneDumPe woman entrepreneur who wants to take your business to new heights and needs working capital and entrepreneurship resources, speak to us on Mahila Money. Apply for a loan of up to 25 lakhs to fuel your business growth by downloading the Mahila Money App or visiting our website http://www.mahila.money.
