“Women power is playing an important role in the management of dairy industry in India. More than 70 per cent of participation in the Dairying sector is by women.”
– President Smt. Murmu speaking in the 19th convocation ceremony of the National Dairy Research Institute, Karnal
In the above-mentioned 70 per cent Indian women, 39-year-old Rekha V is one of the names making a mark in the dairy industry. Her Kerala-based cattle farming business has stopped all the stereotypes blocking her way.
“Two enriching years have passed since I began my business with only three cows. The reasonable rates for fresh milk and dairy products have been instrumental in cementing my loyal customer base within the community. Alongside managing home-based tuition classes, my degree in BA Economics has proved invaluable in comprehending the intricacies of business, with the price-customer relationship standing out as a crucial element,” Rekha conveys.
With her dairy venture gathering customer trust, Rekha’s mind could not stop pushing her to expand production. She had the space to house ten cows, yet she only had three. The financial constraints had made the process challenging but not unachievable. As a woman, she found it difficult to arrange funds and faced several rejections from banks and financial institutions. Determined to turn her vision into reality, she embarked on a quest to find a capital solution that would breathe life into her business plans.
One day, while exploring the Play Store, she stumbled upon Mahila Money.
Fueled by curiosity, she dove into the app, seeking assurance that this might be the stepping stone she needed. With a determined heart, she clicked on the “Loan” icon and submitted her loan application amounting to INR 1 Lac.
“Mahila Money seemed like the answer I was looking for. Their swift response and support made me believe that my dreams could be within reach,” Rekha fondly shares.
Rekha was able to take a step closer to achieving her dream of expanding her cattle farm with the loan she received. Her investment in the business allowed her to add another cow to her farm, which led to an increase in milk production. The results spoke volumes, as her monthly profits surged from INR 25K to an astounding INR 35K. This fresh financial freedom not only turned her into a confident business owner but also showed that dreams can come true with the right capital solution.
Adding more feathers to her entrepreneurial cap, Rekha has envisioned entering the world of ladies’ garments, transforming her outhouse into a workshop. Here, local women would unite their skills to craft petticoats, nightwear, and an array of garments. These creations would then find their way to nearby shops, establishing additional income streams. “My goal is to grow my business and encourage other women in my community. I want to create employment opportunities and make them financially independent,” Rekha says.
As Rekha strides forward in her journey, she inspires others to believe in the power of #JiyoApneDumPe, living life on their terms and chasing their entrepreneurial dreams.
Source for President Murmu’s quote: PIB Delhi’s press release dated 24th April 2023
If you are a #JiyoApneDumPe woman entrepreneur who wants to take your business to new heights and needs working capital and entrepreneurship resources, speak to us on Mahila Money. Apply for a loan of up to 25 lakhs to fuel your business growth by downloading the Mahila Money App or visiting our website http://www.mahila.money.
