Vellore-Based Bhavana’s Live Fish Venture Hooks Success, Sees 25K Income Growth

In the heart of Vellore, where the hustle and bustle of daily life often overshadows dreams, Bhavana, a determined fishmonger, embarked on a journey that would shape her future and send ripples of inspiration through the community.

Bhavana’s fascination with fish, an affinity that goes beyond the ordinary, became the driving force behind “Good Day Sea Food”. She dreamed of providing the city with high-quality, fresh, healthy live fish. Despite scepticism from those around her, Bhavna kept moving forward, fueled by a passion that refused to be extinguished.

                                                                                                 Pic: Bhavana Reddy

For three years, Bhavna tirelessly managed her live fish business while pursuing her CA, balancing the ebb and flow of entrepreneurial responsibilities with the demands of academics. “Nurturing a fish takes time and dedication, much like achieving your goals,” she shares, her eyes reflecting the wisdom gained from both her studies and her aquatic companion.

However, the turning point came when Bhavna envisioned expanding her business to a better locality. Capital became the elusive key, and despite her husband’s support, the financial gap seemed insurmountable. It was at this juncture that Mahila Money stepped in, offering a lifeline in the form of a business loan without the burden of collateral.

“Securing the loan from Mahila Money was a breath of fresh air. The process was not just smooth; it was a testament to their trust in my vision,” Bhavna shares, her gratitude evident. The loan amount became the catalyst for “Good Day Sea Food’s” expansion, breathing life into her dreams.

With the capital, Bhavna invested wisely in oxygen cylinders, live fish stock, and essential supplies. The new branch, aptly named “Good Day Sea Food,” materialised and flourished. The Mahila Money loan paved the way for Bhavna to obtain a trade license, marking the official start of a new chapter in her entrepreneurial journey.

The impact of Mahila Money on Bhavna’s life was transformative. The new branch in Vellore catapulted her monthly income by an impressive Rs. 25,000, bringing financial stability. Bhavna’s ability to fully support her family became a testament to the ripple effect of empowering women entrepreneurs.

Looking ahead, Bhavana envisions two more thriving centres in Tirupati, proof of her newfound confidence and business acumen. “Mahila Money Loan not only boosted my income but gave me the courage to take calculated risks and nurture my business,” she expresses with gratitude.

“To fellow women entrepreneurs, I say, embrace your dreams with Mahila Money’s seamless lending process. #JiyoApneDumPe — Live life on your terms!”


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If you are a woman entrepreneur who wants to take your business to new heights and is in need of working capital and entrepreneurship resources, come speak to us on Mahila Money. For more such #JiyoApneDumPe live conversations, download the Mahila Money App on Play Store or visit us on www.mahila.money

Vandana Das
Vandana Das
Articles: 79

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