In the city of Surat, Rajeshvari, a 47-year-old makeup artist, has secretly wished to own a beauty parlour for over a decade. However, dreams often remain unfulfilled until someone discovers the hidden talents within us. Rajeshvari’s journey is inspiring, as it was sparked by her son’s recognition of her latent brilliance, which encouraged her to pursue her dream brewing for years. This tale is much more than just makeup; it’s a story of a mother’s untapped potential, her son’s support, and the transformative power of Mahila Money.
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In Rajeshvari’s entrepreneurial journey, her 21-year-old son emerged as the driving force, recognizing the untapped brilliance within his mother. As Rajeshwari gracefully transformed faces with her makeup artistry, she seamlessly weaved invaluable beauty tips, fostering a culture of shared wisdom in her home-based parlour. One such cherished tip she shared was the art of hydration, advocating a simple DIY mask using honey and yoghurt. “A well-hydrated skin is the canvas for a flawless makeup look. Try my favourite DIY mask — honey and yoghurt; it nourishes the skin and leaves it with a natural glow,” she often emphasized to her clients.
These authentic moments of imparting knowledge revealed Rajeshvari’s passion for making a meaningful difference. Witnessing her commitment to enhancing appearances and instilling self-love and confidence, her son realized the heartbeat of her entrepreneurial spirit — dedicated to making life more beautiful for everyone she touched. He also recognized that she was not just a makeup artist but a passionate expert yearning for more.
From the confines of their home, Rajeshvari’s small yet enchanting parlour became the canvas for magical transformations. After completing daily chores, she eagerly awaited in this dedicated corner, a space where her artistry blossomed. Even in those waiting moments, Rajeshwari didn’t sit idle; instead, she delved into the vast realms of the internet, seeking inspiration and refining her skills. “My son keeps updating me on the recent developments in the beauty business. His support has been lifting me every time I feel low,” confides Rajeshwari, proof of the profound impact of familial encouragement.
Post each magical makeover, clients, leaving with smiles and satisfaction, often urged her to consider expanding her horizons and providing more services in a larger space. These words resonated deeply within Rajeshvari, etching a desire in her heart. However, a lingering hesitation held her back.
“I hesitated; stepping out of my comfort zone was a challenge. Yet, a part of me always harboured the dream of setting up a parlour. My sonbecame the catalyst for this change. Despite my initial reluctance, his persistent encouragement became the driving force that pushed me to turn my dream into reality. Thus, Strands Salon was born,” reveals Rajeshwari.
However, dreams often demand more than passion — they require financial support. Enter Mahila Money, a beacon of hope for women entrepreneurs like Rajeshvari. Initially nerve-wracking, navigating the online loan application process became a breeze with Mahila Money.
“Applying for a business loan online did give me some jitters, but the simple process of loan application at Mahila Money made things easier for me,” admits Rajeshwari.
With a loan of INR 40,000, Rajeshvari’s dream became a reality. “The loan amount was instrumental in making me a successful parlour owner. The impact has been huge, and my monthly profit has increased from 20K to 45K per month,” she beams, her words echoing the joy of accomplishment.
Strands Salon, once a dream, now flourishes in the heart of Surat, transforming lives and spreading confidence. Rajeshvari’s Instagram page, becomes a testament to her journey, filled with the smiles of satisfied clients.
The impact of Mahila Money extended beyond mere financial assistance. Rajeshvari rented out a place and invested in cutting-edge equipment, including a hydra facial machine and premium hair treatment products, elevating her services and attracting a diverse clientele. “With the latest purchases, I was able to attract many clients in the parlour. I am so happy,” exclaims Rajeshwari, her gratitude evident.
At 47, Rajeshvari stands not only as a successful entrepreneur but as a beacon of inspiration, proving that dreams, when nurtured with support and capital, can bloom even later in life. “People say we should rest after a certain age, but look at me, I have just started and how. I am so proud of whatever I have achieved during these last 1.5 years after taking the loan,” she declares, breaking societal norms with a triumphant spirit.
Rajeshvari’s story is not just about a successful business; it’s about waiting for 47 years, finding the courage to pursue a dream, and embracing the transformative power of productive capital from Mahila Money.
If you are a woman entrepreneur who wants to take your business to new heights and is in need of working capital and entrepreneurship resources, come speak to us on Mahila Money. For more such #JiyoApneDumPe live conversations, download the Mahila Money App on Play Store or visit us on www.mahila.money
