Do you run a business? Have you been wondering, ‘How to get more customers for your business?’ The festive season brings a golden opportunity for small businesses to boost sales and attract new customers. Whether you run a boutique, a bakery, or an online store, customers are eager to spend during the holidays, making it the perfect time to expand your reach. But how do you stand out when every business offers discounts and promotions? Here are eight ways to attract customers with festive season offers, ensuring you gain more customers and grow your business.
Apply for a business loan
#1. Create Limited-Time Discounts
One of the best ways to attract customers during the festive season is by offering limited-time discounts. Urgency pushes customers to act quickly to avoid missing out on a deal. For instance, if you run a bakery, you can offer a 15% discount on all cakes for Diwali but limit the offer to the first three days. This encourages quick decision-making and helps you gain more customers during the festival rush.
Tip: Highlight the deadline in all your marketing efforts, whether on social media, email newsletters, or posters in your shop.
#2. Offer Bundled Deals
Bundle complementary products and offer them at a discounted rate to attract customers. Customers feel like they’re getting more value for their money, which can be a great way to get more customers for your small business.
Tip: If you own a skincare business, you can create festive skincare kits with cleansers, moisturizers, and face masks and sell them as a package deal. Bundling products increases the perceived value and helps you attract more customers.
#3. Collaborate with Local Businesses to Tap into New Audiences
Collaborations during the festive season are a great way to find new customers for your business. Partnering with complementary businesses can help you tap into each other’s customer bases.
Tip: If you run a boutique, you could partner with a local gift shop to offer festive outfits bundled with gift hampers. This kind of collaboration helps you promote your business, attract more customers, and create a stronger community presence.
#4. Run Social Media Giveaways to Increase Visibility
Social media giveaways are a fantastic way to attract customers online during the festive season. Running a giveaway on Instagram or Facebook can help you reach a larger audience and get more customers on your social media platforms. So, next time you think, ‘How to get more customers on Instagram’, you know what to do.
Tip: A small jewellery business can run a festive giveaway offering one lucky winner a free pair of earrings. The catch? Participants must tag friends, share the post, and follow your page. This increases your brand’s visibility and helps you gain more customers on social media.
#5. Personalize Your Offers
People love personalized attention, especially during the festive season. Sending customized offers based on your customer’s shopping history makes them feel valued and encourages them to return. For instance, if someone bought ethnic wear last year, offer them a festive discount on this year’s latest collection.
Tip: Use email marketing to send these personalized offers. This approach helps to attract more customers to your small business by showing them that you care about their preferences.
#6. Create Festive-Themed Products
Tailor your products to reflect the festive spirit. For example, a small bakery can offer unique sweets and cookies designed for Diwali or Christmas. A clothing store can introduce a limited-edition festive collection. This adds excitement and gives customers a reason to choose your store over others.
Tip: You run a small candle-making business. You can launch a line of festive-scented candles, like ‘Rose and Sandalwood for Diwali’ or ‘Cinnamon Spice for Christmas.’ By promoting these seasonal products, you’ll find new customers looking for unique gift ideas.
#7. Reward Loyalty with Festive Bonuses
Your loyal customers are your best advocates, so reward them during the festive season. Offer exclusive discounts, early access to new products, or a small freebie to show your appreciation. For example, a small grocery store could give its loyalty cardholders a 10% discount on festive items like sweets and snacks.
Tip: You can also introduce a referral program, encouraging existing customers to bring in new ones. This is an effective way to promote your business to get more customers without a hefty advertising budget.
#8. Boost Visibility with Festive Decor and Promotions
Visuals play a significant role in attracting customers, especially during the festive season. Decorate your store or website with festive themes to draw attention. Create eye-catching banners, festively-themed social media posts, and special product packaging to appeal to the season’s sentiment.
Scenario: If you own an online clothing store, create festive-themed landing pages and Instagram posts that showcase your holiday collection. This helps attract customers online who are searching for festive gifts or outfits.
Conclusion: Turn the Festive Buzz into Sales
The festive season is the perfect opportunity to attract more customers to your small business. You can make your business stand out and attract new customers using creative offers, personalized touches, and effective online promotions. Start planning early, and don’t forget to highlight the unique value your business offers during the holidays.
Now that you know how to attract more customers for your small business, implement these festive season strategies and watch your sales grow.
If you are a woman entrepreneur who wants to take your business to new heights and is in need of working capital and entrepreneurship resources, come speak to us on Mahila Money. For more such #JiyoApneDumPe live conversations, download the Mahila Money App on Play Store or visit us on www.mahila.money
