Samosa Party provides crispy, freshly made, healthy, and hygienic samosas and snacks at around 110 outlets across six cities, including Bengaluru, Delhi NCR, Hyderabad, and Chennai.
This is the story of Diksha, the co-founder of Samosa Party, a fast-growing Indian QSR brand that is redefining how traditional Indian snacks are experienced across cities.
Diksha’s Career Journey
Diksha began her professional journey in the hospitality industry with the Oberoi Group. Over the years, she worked with several well-known QSR brands such as Pizza Hut and Chai Point and even spent time at a real estate startup. These roles gave her hands-on exposure to food operations, hygiene standards, brand building, and customer experience.
After nearly 15 to 16 years in corporate and hospitality roles, Diksha had built a strong foundation. While many believe startups should begin early, her journey proves that experience can be a powerful advantage. Entrepreneurship came later, but with clarity and confidence.
Spotting a Gap in Indian Fast Food
The idea for Samosa Party came from a simple but powerful observation. In India, “fast food” had become synonymous with Western brands like burgers, pizzas, and donuts. Traditional Indian snacks such as samosas, kachoris, chaat, and chai were pushed into the category of “street food,” often associated with poor hygiene and lack of standardization.
Diksha and her co-founder Amit Nanwani saw this as a missed opportunity. Indian snacks were already fast food, just without organized branding, premiumization, or consistent quality. Drawing from their QSR experience, they decided to reimagine Indian snacks with a focus on hygiene, food safety, variety, and modern brand appeal.
That idea became Samosa Party.
“If you go to any shop, whether it is a halwai or whether it is a cafe, you will get samosas and sweet food that has been made beforehand, and it will be reheated and given. At Samosa Party, we do freshly fried and made to order, and that makes it hot, crispy, and absolutely made for you. And that matters, because customers get a very superlative experience.”
Growth of Samosa Party
Samosa Party started in Bengaluru in 2020, just before the world changed due to COVID-19. Despite early setbacks and the closure of dine-in stores, the brand adapted by running cloud kitchens for nearly three years.
Today, Samosa Party operates around 110 outlets across six cities, including Bengaluru, Delhi NCR, Hyderabad, and Chennai. Customers resonate deeply with the brand, not just for the taste and quality, but also for the pride it evokes in choosing an Indian food brand that stands shoulder to shoulder with global QSR chains.
“A lot of people are in a hurry to scale revenue, or, you know, they are dreaming of making multi-crore businesses without actually working on the product. If your product is not good, any amount of marketing, any amount of performance marketing, and sales in reverse will not push it. Your product should be so good that, you know, one customer comes back on his own, and he brings 10 more people.”
Challenges Along the Way
One of the most challenging phases of the journey was during the COVID-19 pandemic. Beyond business disruptions, there were personal anxieties, team responsibilities, and the pressure of maintaining trust when customers were ordering food during uncertain times.
For Diksha, this period reinforced the importance of responsibility. Customers trusted Samosa Party with their food when very little felt safe. The team rose to the occasion, maintaining quality and hygiene standards, and many of those customers remain loyal brand ambassadors today.
Capital, Revenue, and Scaling with Confidence
In the early days, Samosa Party was self-funded. Diksha and her co-founder invested around ₹2.5 crore of their own capital to get started. As the business gained traction, they raised multiple rounds of funding starting in 2021, backed by experienced leaders from the QSR industry.
At the point where they had scaled to five or six locations and achieved monthly revenues of ₹55–60 lakh, they made the decision to leave their jobs and go all in. It was a calculated risk, backed by strong proof of concept and customer love.
Today, the brand has grown to an impressive run rate of nearly ₹150 crore and is on track to double this in the coming year.
“Take a bet on yourself.”
Mother to a 9-month-old son, Diksha’s journey is a reminder that there is no fixed timeline for success, no single path to entrepreneurship, and no substitute for believing in your own potential. From a small-town upbringing to building a national Indian QSR brand, Diksha’s story is about trusting your instincts, asking for help when needed, and staying committed to the product and the purpose.
Samosa Party is not just scaling outlets; it is reclaiming space for Indian food, culture, and pride, one samosa at a time.
Connect with Diksha:
https://www.linkedin.com/in/dikshapande/
Check out Samosa Party:
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