Wovoyage, a travel company, is a community built on trust, safety, and shared experiences for women who want to explore the world without fear or loneliness. At the heart of Wovoyage is its founder, Rashmi Chadha, a lifelong traveler who turned her personal journey into a platform that has helped tens of thousands of women see the world on their own terms.
From solo trips to group adventures, from India to Japan to Europe and beyond, Wovoyage is quietly changing how women travel. What began as a simple experiment in 2016 is today a nine-crore travel business serving women from more than seventy countries.
About Rashmi
Rashmi’s story begins long before Wovoyage was born. She studied mass communication and grew up deeply connected to sports. She played sixteen school nationals in cricket, judo, and handball, representing Delhi and competing with girls from different schools across India. Travel became part of her life early, not as a luxury but as teamwork, discipline, and learning to trust new people.
These early experiences shaped her deeply. Traveling with other girls, staying together, and playing as one team even when they were strangers. All of this planted a quiet idea in her mind that women could feel safe, strong, and confident when they move together.
After her studies, Rashmi worked in event management, which taught her how to handle people and complex operations. She later worked in marketing for ITC, managing Delhi NCR. Along the way, she explored modeling and worked with NGOs. Every role added a new layer to her understanding of people, communication, and leadership. All of it would later become the foundation of Wovoyage.
Behind all this was her mother, who encouraged her to ride a bike, play sports, and travel at a time when very few girls were allowed to do so. That support created a lifelong desire in Rashmi to give women independence and confidence.
Origin of Wovoyage
In 2016, Rashmi decided to test an idea. She noticed that many women wanted to travel but were worried about safety, especially in India. She began running small trial trips to see if women would prefer traveling with other women.
The response was clear. Women loved it.
From 2016 to 2018, Wovoyage existed as an LLP while Rashmi tested different business models. She listened closely to traveler feedback and observed how women booked trips not just for themselves but for their families, children, and friends. She realized that women were not a niche market. They were the decision-makers behind most travel bookings.
In 2018, Wovoyage was officially launched as a focused travel company for women and families. The model was simple but powerful, creating safe, warm, community-driven travel experiences. In 2020, the company expanded into outbound travel as well, offering international trips alongside India-focused journeys.
How Wovoyage is growing
Today, Wovoyage operates across more than twenty-five international destinations and actively promotes India to foreign women travelers. The company has offices in India and Japan and serves travelers from over seventy countries, including Australia, Europe, the United States, Singapore, and Southeast Asia.
More than twenty thousand women have traveled internationally through Wovoyage. Over five thousand international travelers have explored India with the company. Much of the international business comes through word of mouth and referrals, while social media has helped the brand grow strongly among Indian women.
Rashmi also believes deeply in technology. She launched an app last year but was unhappy with the user experience, so she shut it down and started again. Her vision is not just to sell trips but to build a global platform for experiences, including one-day trips and flexible travel options that allow anyone to join from anywhere.
Inclusivity & Community
One of Rashmi’s biggest realizations was understanding the power of women as decision makers. Seventy percent of travel bookings are done by women, whether it is for themselves, their families, or their children. Safety is not just a women’s issue; it is a family issue, and Wovoyage builds for that.
Another defining moment came when an eighty percent visually impaired woman traveled with Rashmi to Japan and later to Ladakh. Wovoyage did not ask her to bring support. They adjusted the trip and made it possible. That experience confirmed Rashmi’s belief that travel should be inclusive, not restrictive.
Community is the core of Wovoyage. Travelers do not feel like customers. They feel like family. They stay connected even after the trip ends, and that bond becomes the brand’s strongest marketing tool.
Capital and revenue
Rashmi started Wovoyage with around one lakh rupees, adding money month by month. She hired one assistant at the beginning. Today, the company has a team of sixteen people.
From that small start, Wovoyage has grown into a business generating over nine crore rupees in revenue. Remarkably, the company spends less than five percent on marketing. Most growth comes from honest reviews, community engagement, and repeat travelers who bring their friends and families.
What next
Rashmi is now focused on building deeper technology, better user experiences, and expanding community-based travel. She wants to create a platform where women from anywhere in the world can book not just long trips but even one-day experiences, whether in India or abroad.
She is also committed to building opportunities for women to work from home in sales and operations and to travel as trip leaders while earning. Her vision is not just to sell travel but to create a global ecosystem where women feel safe, confident, and financially independent.
For Rashmi, Wovoyage is not just a company. It is her baby, built with love, honesty, and empathy. And like any child raised with care, it is growing into something far bigger than she first imagined.
Connect with Rashmi:
https://www.linkedin.com/in/rashmichadha/
Book Wovoyage trips:
If you’d like your journey to be featured in our Meet The Mahilas series, write to us at hello@mahila.money.
We’d love to hear your story and share it with women across India.
