Boosting Profits with Convenience: Sahana’s Reselling Business Diversifies with Mahila Money’s Assistance

31-year-old Sahana had always been a stay-at-home mom and loved spending time with her son and husband, who teaches at a local school in Chinnalapatti, Tamil Nadu. Her son had just started school and living in a small family unit, Sahana had enough time for herself and wanted to use it productively.

After conducting thorough research, Sahana, a graduate, became interested in reselling.

The business venture offered her the freedom to work from home, allowing for flexible working hours. Consequently, Sahana embarked on her garment business, specialising in reselling ladies’ kurtis and dress materials in large quantities. As her business flourished, Sahana recruited an assistant to aid in the management of her day-to-day operations. Within a year of starting her home-based business, Sahana expanded to a physical store, generating a monthly income of approximately INR 30k-40k.

“My husband has been my biggest supporter and cheerleader. He has always inspired me to do better things in life. Watching the immense success of my venture, he advised me to expand my inventory by taking up a business loan,” Sahana says.

Sahana learned about Mahila Money business loans and downloaded the app to get detailed information.

With the correct documents in place and the means to arrange the repayment, Sahana successfully got a loan of INR 55k. With her loan approved, Sahana expanded her garment business, adding in inventory for kids’ and designer ladies’ wear.

“My entrepreneurial spirit got its financial freedom in the form of capital support.”

— Sahana

“The addition of the varied stock has increased my customer base as now women can shop for themselves and their children under one roof. This convenience has boosted my earnings to the extent that I have never defaulted on any of my EMI payments. My entrepreneurial spirit got its financial freedom in the form of capital support,” says Sahana.

Sahana’s success story serves as a testament to the transformative power of taking that first step towards realising one’s dreams. With determination and consistency, she embodies the spirit of #JiyoApneDumPe. Here’s wishing Sahana all the best for her reselling venture!


If you are a woman entrepreneur who wants to take your business to new heights and is in need of working capital and entrepreneurship resources, come speak to us on Mahila Money. For more such #JiyoApneDumPe live conversations, download the Mahila Money App on Play Store or visit us at www.mahila.money

Anuradha Parmar
Anuradha Parmar
Articles: 30

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