Embracing the Digital Dream: Mamta’s Rise to E-commerce Entrepreneurship with Mahila Money

Ghaziabad’s Mamta Mittal, a former HR professional, enjoyed connecting with others and expanding her knowledge. When personal circumstances forced the 37-year-old to bid farewell to her lucrative corporate job, she resolved to build her reselling empire. Finding solace in the freedom to work from home, Mamta charted her own course and leapt into the world of reselling garments. Armed with determination, she single-handedly built her business from the ground up. As her venture flourished, Mamta enlisted the help of a trusted assistant to cater to customers in her absence, ensuring uninterrupted service to her customers.

Mamta’s reselling business extended far beyond kurtis and sarees, as she expanded her services with children’s wear. “The initial years of a business are paramount,” Mamta asserts. “Differentiation is key, and I made it my mission to provide my customers with top-notch products in the latest designs.”

With her reselling business thriving, Mamta’s entrepreneurial spirit yearned for further expansion. Eager to tap into the vast potential of the digital landscape, she aspired to launch her very own e-commerce website. Her eyes sparkle with excitement as she shares her grand vision, “The joy of serving customers in Ghaziabad and receiving their heartfelt recommendations has been unparalleled. Now, I aspire to extend my reach to every corner of India, captivating customers with an enticing product catalogue beautifully showcased on my website.” However, Mamta faced an obstacle on her path to digital expansion — capital. Most of her profits were reinvested in sourcing fresh stock, leaving her in need of financial assistance to bring her digital dreams to life. In a fortunate turn of events, she discovered Mahila Money’s online community which helped her chalk her path to progress.

Not one to miss an opportunity, Mamta applied for a business loan for INR 1 lakh with Mahila Money and was overjoyed when it was approved.

She has a concrete plan in place for business growth. “With the business loan in hand, I have started developing my dream website. I also plan to invest around INR 25k in purchasing stock for my business. I have even been paying timely EMIs, unlocking the potential for future top-up loans from Mahila Money,” says Mamta.

Mamta’s message to aspiring entrepreneurs resounds with strength and inspiration, “Keep moving forward, and never stop! Give your best, and embrace the power of financial independence.” As Mamta epitomises the spirit of #JiyoApneDumPe, Mahila Money wishes her all the best for the reselling venture.


If you are a #JiyoApneDumPe woman entrepreneur who wants to take your business to new heights and needs working capital and entrepreneurship resources, speak to us on Mahila Money. Apply for a loan of up to 25 lakhs to fuel your business growth by downloading the Mahila Money App or visiting our website https://www.mahila.money.

Anuradha Parmar
Anuradha Parmar
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