In the lush village of Ayyappancoil, Kerala, you’ll discover a home nestled amidst trees, resonating with the sound of wagging tails and contented purrs. This sanctuary for furry friends is lovingly managed by 29-year-old entrepreneur, Melda Devasia. Her affection for paws ignited her thriving pet shop venture.
Over the past three years, Melda’s business has flourished, expanding from Persian cats to include a diverse range of cat breeds, dogs, and even hens. Through her social media business pages, she has captured the hearts of pet parents near and far, generating a monthly profit of INR 25–30K.
“My cats usually breed once every three months giving birth to a group of kittens. I then find homes for five to six cats or kittens each month to meet the specific desires of our customers. While dogs and hens cater to customer demand, cats remain the heart and soul of my business,” shares Melda. Her two kids love hanging around the pets. “Whenever my Army officer husband visits us, he adores watching my kids and mother-in-law giggling all around,” Melda happily lets us know.
Amidst the growing number of pets, ensuring top-notch facilities becomes Melda’s essential focus.
“I knew I had to provide comfortable living spaces for the growing number of pets,” says Melda, reflecting on the need to include spacious cages and develop her place. “My savings combined with my husband’s income could not cover the costs, and investing all the profits into the business did not seem feasible. I was thrilled to find Mahila Money, which offered business loans through its user-friendly app. I wasted no time submitting my loan application and felt optimistic about the opportunity it presented for my business.
Thanks to the loan amount of INR 50k, Melda upgraded her pet spaces, providing them with better amenities and leaving a lasting impression on her customers.
“The loan helped me keep my pets healthy while word of mouth spread like wildfire, bringing in new pet adoption requests. This ultimately led to a paw-some 50% increase in my monthly profits, from INR 25k to INR 50k,” beams Melda.
Three Cheers for Mahila Money!
Melda shared three key reasons why Mahila Money was the perfect choice for her, “The support team of Mahila Money has always addressed my loan-related doubts with utmost care and support. The favourable loan interest rates and convenient payment options further amplify my admiration for Mahila Money.”
These factors influenced Melda’s decision to accept Mahila Money’s top-up loan offer of INR 23k.
Melda enthusiastically affirms, “The regular EMI payments for my first loan instilled financial confidence in me. Additionally, as I sought to include a high-quality breed of cats, the offer perfectly aligned with my aspirations. It was an opportunity I couldn’t resist, considering my trust in Mahila Money’s all-women-led team!”
Melda’s journey displays the power of finding a reliable financial partner who understands the capital needs of entrepreneurs. We celebrate Melda’s paw-positive accomplishments and wish her all the best in achieving her dreams with confidence and financial stability.
If you are a #JiyoApneDumPe woman entrepreneur who wants to take your business to new heights and needs working capital and entrepreneurship resources, speak to us on Mahila Money. Apply for a loan of up to 25 lakhs to fuel your business growth by downloading the Mahila Money App or visiting our website http://www.mahila.money.
